Thursday, 10 November 2011

Lost In The Supermarket




THERE ARE TWO security guards manning the reception counter at my local Job Centre.  They are grim-faced and uniformed.  They serve to extinguish any faint, remaining vestiges of hope in the faces of anyone who walks through the door.   Even police stations and hospitals are more welcoming.  We are all viewed as scum, our past histories in respectable occupations counting for nothing.  Here, we are all treated equally.   No-one gets the benefit of doubt, no-one is innocent ‘til proven guilty.  We are all condemned prisoners, trapped in the margins of a world where caring, feeling people are termed “Human Resources”, and where “customer care” is an abstract notion at the end of a telephone line. 

And yet the Job Centre regards me as a “customer”.  This is patently ridiculous.  It has no products to offer me.  Yet judging by the expressions on the faces of the security guards, you’d think it housed a treasure trove of riches and opportunities.

It is a core requirement of my qualification for benefits that I attend here to “sign on” once every two weeks.  In return for agreeing to seek work, the government pays me a Job Seeker’s Allowance(JSA).  But the people here don’t realise that my skills and horizons extend further than the boarded up high streets and empty harbours of this part of the world.  As ever, I nod patiently as my “advisor” scrolls down on her computer screen through the current vacancies which, apparently, match the criteria I stipulated at the drawing up of my Job Seeker’s Agreement.  Months ago, when I had still believed this would be a short-term hitch, I had said I’d be willing to do anything, including clerical or unskilled manual work.  I soon learned the error of my ways when I found out that not only was I expected to apply for every shop assistant’s or admin assistant’s vacancy that came up, but my “advisor” would be checking with the employer to make sure I had actually done so.   During those first few months I received a regular stream of letters, unsigned and produced by an automated computer without any human input at all, warning me my JSA would be stopped unless I had a good reason for not applying for the vacancy of part-time toilet attendant on minimum wage.  

It was six months before I had a chance to review my Agreement and adjust the criteria slightly.  Now I’m only expected to apply for jobs in the fields of media, education and tourism. But my own eagerness to escape the unpitying gaze of the Job Centre staff regularly lands me in trouble.  As my advisor scrolled through the dregs of the jobs market today, I spotted a vacancy for part-time driver for a company I hadn’t heard of before.  Before I knew it, I was being handed the contact details and job spec for the post of pizza delivery driver, 5 pm to midnight six nights a week inc. weekends.  

I was now obliged to apply for this job, or risk losing my JSA.  I looked at the sheet of paper in my hand. I had to telephone a mobile number to ask for an application form.  For a pizza delivery driver’s job!  I had no intention of wasting my own money on calling a mobile phone number, so headed to one of the phone booths available for the use of Job Seekers.  But it wouldn’t allow me to dial a mobile number.  I approached one of the security goons.  While he consulted with an advisor, I scrolled through the latest vacancies on one of the public computers.  The same sad script as every week.  Door-to-door sales jobs disguised as “Driver” or “Product Designer” posts.  Market research jobs promising minimum wage but which in reality paid only commission.  Glamorous-sounding overseas jobs with big travel companies who would expect you to travel half the length of the country at your own expense to “Open Days” if their search spiders found the appropriate key words in the on-line application form you’d completed.  And at the end of it all would be a minimum-wage job trying to sell optional extras to a load of sun-burned, tight-fisted British holidaymakers on the Costa del Sol.

The security goon nodded in the direction of one of the advisors.  She seemed quite put out at the prospect of someone using a Job Centre resource to try to find a job, but allowed me to dial the number of the pizza place.  Answering machine.  In a voice loud and clear enough to make sure the advisor heard me, I left my name and address.  I’d done my bit now. I could pretend either the application form never arrived or that I filled it in and never heard back, having been deemed insufficiently qualified or experienced for the position of pizza delivery boy.

I left the Job Centre under the usual cloud of despondency.  While I’m looking for employment under my own steam, I retain a semblance of positivity.  But that is snuffed out every time I visit the professionals.  Today was no different.  I’d entered feeling upbeat and confident, and left having been put firmly in my place as a member of the underclass. It’s no coincidence that my local Job Centre – a shiny façade of pastel colours and graphics – is in a run-down part of town surrounded by empty shops and crumbling blocks of flats.  When you leave the Job Centre, you might be leaving the pitiless stares behind you, but you’re not escaping your plight.  The hopelessness and despair is waiting right outside to punch you in the face.

I went to Tesco.  I was cooking tonight and I had a list of stuff to buy.  But they’d moved everything around.  I couldn’t find the baking ingredients.  All I wanted was a packet of sponge fingers and some vanilla extract, but they were nowhere to be found.  Neither was a sales assistant, or “colleague” as they call themselves.  I’d just been to a place full of hollow-eyed souls looking for work, and now I was in a big, shiny shop devoid of staff.  I traipsed up and down a succession of previously familiar aisles and found nothing, no-one.  So, following the example of the in-store Tannoy, I decided to broadcast my appeal for assistance.  Cupping my hands to my mouth, I shouted out: “If anyone knows where the baking ingredients are, please could you shout out the aisle number, as the signs in here are rubbish. Thank you.”

A few bemused stares from other shoppers, then a “colleague” appeared from around a corner.  He looked personally affronted, but led me to the new, unsigned location of the sponge fingers.  I thanked him.  A customer service operation had been successfully completed.  That should have been the end of the matter.  I should have been on my way home with everything I needed to make a Jamie Oliver tiramisu.

But before I’d even put the packet of sponge fingers into my trolley, two more senior-looking “colleagues” arrived at my shoulder, one male, the other female.  The male one, called Greg according to his badge, asked if everything was alright, in a not particularly warm tone.  Yes thanks, I replied, a member of staff had promptly solved my problem.  But this wasn’t sufficient for Greg and his companion.  They commenced a critique into the manner in which I had appealed for help.  Things escalated.  I never swore or lost my temper, but I was deeply irritated by being prevented from completing my shopping by two under-employed Tesco managers.  They didn’t like the tone of my voice.  They said I was being “aggressive”.  The woman claimed I’d called Tesco staff “rubbish”.  I corrected her. I’d said “signs”.  They said they wanted me to leave the premises.  Fine, me too, I said. I’d just take my trolley to the checkout.  But Greg grabbed my trolley and said he wanted me to leave immediately.  He called over security.  A dead-eyed, crop-haired youth – not dissimilar to the security staff at the Job Centre – came over and gripped me by the arm.  I immediately sat down on the floor.  You big baby, said the security guard.  I’m not leaving without my shopping, I said.  Right, said Greg, we’ll call the police. What?  You’ll waste the time of the police when you could just let me pay for my groceries and leave?  Call the police, he instructed his companion.

The police arrived.  Friendly and smiling.  They’d expected to find one of their “regulars”.  Yes, they told me, Tesco were entitled to eject me without my shopping.  They weren’t pressing charges, but they were banning me.  All because I couldn’t find the sponge fingers.

There’s a moral here somewhere.  I wasn’t banned from Tesco because I’m a jobless loser, I was banned because I dared challenge the status quo.  Greg and his colleague, fresh out of corporate training, couldn’t compute what was happening.  There’s a new hierarchy in the business world, where the customer isn’t always right and is expected to conform to certain standards of unquestioning and blind loyalty.  Otherwise they’ll be punished. That’s why the Customer Service desk at Tesco doubles up as the tobacco kiosk.  Customer service isn’t as important as selling cigarettes.  In fact, it’s considered such a low priority, it’s been outsourced to a call centre on the outskirts of Mumbai.  Face to face interaction is an outdated concept that has been replaced by telephone numbers for these battery farms of indifference.

When Greg went home that night, probably to his parents’ house, he will have boasted over tea how he had to call one of the emergency services to deal with a customer who had had the temerity to shout out for help when he couldn’t find where the store had moved the baking ingredients to.

Meanwhile I had to explain how a respectable, law-abiding, middle-aged man had got himself banned from Tesco and that we’d have to do our shopping in Morrisons from now on.